The Better Business Bureau of Vancouver Island serves the business community by enhancing the public's confidence in business, by providing information on scams and business crime in the community and by assisting businesses resolve consumer complaints. BBB members agree to abide by a Code of Business Ethics. They are entitled to display the highly recognized and well-respected BBB logo in their place of business, on their advertising, and on other company material. This can significantly enhance a business's credibility with consumers. Other services to members include: inclusion in the Annual BBB Directory (125,000 copies), regular updates and newletters, member discount programs (Visa, Primus, Columbia Fuels, etc), group advertising opportunities, Torch Awards for Market Place Ethics.